Bollywood is changing and one of the men who is leading this change is Siddhartha M Jain, the maverick producer and owner of iRock Films
A quick interview with him in his unique, museum-style office in Andheri, before he left for Cannes last night...
You created and produced the Ragini MMS franchise in horror films...
I wanted to test my instinct with regards to the audience, so we created in-house, a horror film script that could be made in R 1 crore and shot in 12 days, in two languages with unknown, fresh talent. We sold the film to a leading studio and now it has turned into a franchise. No one does low budget better than us.
Your next film Disco Valley has been hailed as the successor to Delhi Belly.
Disco Valley is a 90-minute mad, outrageous comedy set in in a rave party. It's a youthcentric film that will appeal to both big and small town audiences.It was such a compelling script, that Viacom18 picked it up at the script stage, like all our films.
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